Consumers and forward thinking chefs are also interested in the ethics of food production – land and water use, the quality of life for animals.
Our lambs live well because they are fed well and cared for at each stage of their life.
Almost all New Zealand sheep are grass fed but it is the nutritional value of the pasture that makes the difference.
It all starts in the soil. Our comprehensive farming protocols ensure the biological life of the soil is replenished. Sustainable land use is helped by natural inputs, minimal use of fertilizers and careful grazing. Living soil grows nourishing forage. The result is exceptionally healthy animals.
More than feeding our lambs well, we look after them humanely and with respect. Our lambs are especially selected to thrive in their environment. They are raised and cared for on extensive New Zealand farms, freely ranging across hills and paddocks as they graze. When it comes to transporting and processing, every care is taken to make sure our lambs are stress free.
Farming with the natural rhythms of nature like this, makes for a better world – it also makes for superb meat.